After decades of development, China engineering machinery industry strength, cultivate a group of large scale enterprises. In the process of international development, these enterprises gradually increase brand awareness, with multiple means and committed to the independent brand of international market development.
China industry brand, corporate brand into the international market, is an important step in Chinese industry stronger and stronger enterprises. Gao Yuanyuan, the Minister of the Chinese Embassy in France, said Gao Yuanyuan hoped that international professional purchasers, users and media can experience and experience the product performance of Chinese engineering machinery through international exhibitions and other international exhibitions, and understand the technology and excellent brand of Chinese engineering machinery.
At the conference, the representatives of 8 leading enterprises of China National Machinery Industry Group Co., Ltd., Xugong Group and mountain and river intelligent equipment group have shared the issues of R & D, intelligent manufacturing and after-sales service system in the brand building.
R & D is the technical support of corporate brand building. Research Chinese continued importance of engineering machinery brand enterprises, enhance the core competitiveness of enterprises. Wu Peiguo, chairman of China National Machinery Industry Group Co., Ltd., said that, relying on the technical advantage of the Tianjin Engineering Machinery Research Institute, the only National Engineering Machinery Research Institute of China, the national machinery Heavy Industry Institute has established the National Institute of heavy industrial engineering, and has made full use of the technological accumulation of its enterprises for nearly a hundred years. The world's largest horse power leveler, the world's largest electric drive bulldozer and road press, the largest tonnage wheeled bulldozer in China, unmanned remote control garbage compactor and other leading engineering machinery 名媛直播 have become the representative of China's manufacturing strength. Yongmao Construction Machinery Co. Ltd. in 2009 and Harbin Institute of Technology jointly established technology research and development center, development and design work of crane. At present, Yongmao construction machinery has accumulated for a rotating mechanism, YMD adaptive rope supporting trolley and other more than sixty patents. "Localization" is an effective way of enterprise brand promotion and rooted in the overseas market. With the expansion of the international market, select close to the end user set up R & D, manufacturing, sales offices in the overseas engineering machinery enterprises more and more. For example, in addition to setting up a sales and service center in Europe, the smart equipment group is building a European R & D center and manufacturing base to provide platform support for European customers to improve their product adaptations. Liugong group has set up a European R & D team in stowlovia, Poland, and close to the market to get one hand in time to reduce the product development cycle of Liugong by 30%. Xugong Group General Manager Yang Dongsheng said, "The Belt and Road Xuzhou in participation in the process of building the production of local sales, uphold the principle of localization, adhere to the" localization "of integration and development, provide marketable 名媛直播 and complete sets of equipment for" The Belt and Road along the country's customer solutions.
Intelligent manufacturing is the product quality assurance brand. Tan Shunhui, chairman of China Railway Engineering Equipment Group Co., Ltd., said that the China railway equipment is focused on the development of the roadheader, and it has set up the big data center of the roadheader and the cloud computing platform, and has always led the development direction of the driving machine industry. Mountain Engineering Machinery Limited by Share Ltd also attaches great importance to the development of information and intelligence. In this exhibition, the company launched the SD32-8 Modular Intelligent bulldozer. This year will increase research and development investment, through product support, channel construction, brand promotion, information, service promotion and quality assurance and other measures to build customer value chain.
In addition to selling high-quality 名媛直播, perfect customer service service system can ensure that customers to enhance brand recognition. Yong Mao, the general manager of the company, said that Yong Mao has established an international service network with the center of the mainland, Hongkong, Singapore, the United Arab Emirates, Finland, Australia, Russia and other countries and regions. These after-sales service centers provide high quality and quick service and accessories for the location and surrounding areas, and "24 * 7" all weather for overseas customers. For the development of "The Belt and Road" has been set up in the market, Xugong Group "The Belt and Road" along the more than 100 level distribution outlets and spare parts outlets, more than 20 offices. The future, XCMG will improve in the "The Belt and Road along the market after the construction work, to" The Belt and Road along it easier for customers to enjoy one-stop customer service service xugong.
According to the introduction, the "China engineering machinery brand publicity area" was set up during the Paris INTERMAT2018, and through the Chinese engineering machinery propaganda film and model demonstration, the prototype demonstration, "China Engineering Machinery report" published in 2018, fully demonstrated the mature research and development system and advanced intelligence of Chinese engineering machinery enterprises. Production equipment, product performance and superior quality and perfect customer service service system.
Vice President Wang Guiqing said in the "CCCME, The Belt and Road" infrastructure construction, Chinese engineering machinery enterprises are willing to provide high-quality, cost-effective services. CCCME will build more platforms, let the world understand the business and brand outstanding development level and the industry of construction machinery industry in China.
