At the 2018 exhibition of Paris international engineering machinery and technology held in Paris, China's brand team composed of more than 130 Chinese engineering machinery manufacturing enterprises and parts and components enterprises, such as Xugong, ZOOMLION and Sany, became an attractive focus of the exhibition. This is also the Chinese construction machinery brand after the Las Vegas engineering machinery exhibition in 2017, the second appearance of the group image of the international exhibition, further promote the Chinese engineering machinery brand to the world.
Li Na, deputy director of the Ministry of Foreign Trade Department of the Ministry of Commerce, said that promoting China's independent engineering machinery brand to appear in the form of collectivization is an important part of the action plan of the trade power. It aims to strengthen the construction of foreign trade brands and expand the export of independent brand, especially to promote a group of high quality engineering machinery brands to the world.
Li Na said that the construction of foreign trade independent brands is a strategic measure to foster new advantages in foreign trade competition and an important content in promoting the construction of a strong trade nation. The Ministry of Commerce has actively implemented the action plan of the trade power, promoted the establishment of the customs statistics system for the brand export, built the high quality Chinese goods overseas brand, implemented the "wind" action against the counterfeit goods, supported the construction of the overseas marketing network, and encouraged the enterprises to "go out" to merge and acquire foreign brands.
In recent years, Chinese government vigorously promote the construction of independent brands of foreign trade continued to increase, the independent brand overseas publicity, as the "hub of industry The Belt and Road" initiative in infrastructure interoperability, engineering machinery industry is the government's strong support and actively encourage, accelerating the pace of "going out".
After decades of development, China's construction machinery has formed a complete industrial chain and has emerged a number of excellent enterprises with international influence and popularity.
Wang Guiqing, vice president of the China machinery and electrical 名媛直播 import and Export Chamber of Commerce, said that while the market is growing, China's machinery industry has also made good achievements in technical progress. At present, China has built the most complete production chain of construction machinery in the world, and all components can be produced in China. At the same time, China's construction machinery industry has very good openness and compatibility internationally. All the major engineering machinery manufacturers in the world have set up manufacturing bases in China through merger, joint venture and sole proprietorship, and many Chinese engineering machinery leading enterprises also have manufacturing bases in the world.
"In the construction machinery industry has emerged a number of internationally branded advantages." Wang Guiqing said that China's construction machinery enterprises have created many "world" in the field of engineering machinery, such as the world's highest cement pump truck, the largest crawler crane, and so on, and the production of concrete machinery, crane, excavator, loader, road roller and other 名媛直播 are ranked the first in the world.
According to the briefing, China's construction machinery and equipment have been favored by the global market and the export volume has continued to improve. In 2001, exports amounted to US $1 billion 560 million, and by 2017 this figure has increased to US $14 billion 600 million. The intensive construction of China's high speed rail, highway, bridge and other large-scale projects has also provided a huge market demand for engineering machinery, and promoted the development of domestic engineering machinery manufacturing industry. China has developed into the world's largest engineering machinery market.
It is understood that in 2017, the production and sales of China's construction machinery exceeded 550 billion yuan, and the export reached 20 billion 105 million US dollars, up 18.5%, and the export volume set a historical record.
